A total refresh of the Facebook Events product.
META: Facebook Events
The product: Facebook Events needed an overhaul. The team was tasked with a full renaissance for the Facebook Events product - rebranding, redesigning, and recreating the experience from beginning to end. We wanted to make this product feel fresh and usable. Everything from the creation flow, the event page, and the discovery pieces were included in our efforts to build a more lightweight and simple experience.
The biggest challenge was taking the existing functionality and transforming it into a new experience that was simple to use and easy to understand. And fun!
My contributions: I provided all content design and strategy. Working hand in hand with my cross-functional team, especially my product designers, and utilizing user research to make design decisions. I worked on all aspects including the “creation” workstream, as well as the “participation” pieces (the actual finished product “event page”), and the “discovery” surfaces (where users discover events within the FB app). I wrote product content, determined the updated terminology we’d be using, developed the information architecture for the new pieces, and went back and forth with my designers to land on lean, minimal content that still felt informative and helpful.
User impact: We took the creation flow from 13 (pretty cumbersome) screens to a single-screen creation, and in doing so we relied heavily on design and content working together to help the user understand quickly and efficiently (while still effectively) what they were doing. Initial user research showed that we were on the right track with positive feedback on the fresh design feel. The project is ongoing - some of what we designed was shipped, some wasn’t (or is still waiting to be), but this reflects the overall efforts of our group during my time on the FB Events team.
Building an upgraded speed testing experience.
CLEARLINK: HighSpeed Internet.com
The product: Highspeedinternet.com provides users with brand information and analysis to help them make more informed decisions about high speed internet service providers in local areas.
The app: We set out to build a “Speed Test” app to bring a simpler experience to speed testing.
My contributions:
Content design and strategy, product writing, project scoping, app performance analysis, user testing
User impact: We exceeded our goal on initial download numbers and ultimately cut down the time it would take a user to test their speed by about half.
Launching a new resource for comparing moving companies.
CLEARLINK: Move.org
The product: Move.org is a web resource focused on providing users with brand information and analysis to help them make more informed decisions about moving companies. We built and launched this site in an effort to branch out into the moving reviews space.
My contributions: Content design and strategy, UX strategy and analysis, project scoping and coordination with design/dev teams, site performance analysis.
User impact: The launch of this site simultaneously put Clearlink into the world of moving reviews and allowed users to sort through the “clutter” online when trying to determine the best moving company to use. Our initial numbers saw us helping about 200,000 users a month.
Connecting local businesses with visiting travelers.
VISIT SALT LAKE
The product: VisitiSaltLake.com is the online home of the Salt Lake Convention and Visitors Bureau. The goals of the site include helping future visitors learn about the destination and plan their trips, as well as acting as a hub for local businesses and stakeholders.
My contributions: Online product sales management, affiliate hotel sales management, copywriting, copyediting, blog management, content creation, coordinating with our agency on record, and managing general site updates.
User impact: The sites impact is two-fold. It helps visitors plan and prepare for their travel to Salt Lake, as well as helping local businesses connect with these visitors.